Samsung S20
Role — Creative Director
Made with — Builders Club
Builders Club and Hypebeast create a colorful world that teases the shape and form of Samsung's new Galaxy S20.
Precisely engineered light, camera moves and colour changes explore the beauty of the deconstructed phone inside, and perfectly formed product design on the outside.
Made with — Builders Club
Builders Club and Hypebeast create a colorful world that teases the shape and form of Samsung's new Galaxy S20.
Precisely engineered light, camera moves and colour changes explore the beauty of the deconstructed phone inside, and perfectly formed product design on the outside.
Haze Atmosphere.
Handsets are revealed within a deep coloured atmosphere, layers of haze create a vibrant fog teasing form and shape.
Handsets are revealed within a deep coloured atmosphere, layers of haze create a vibrant fog teasing form and shape.
Proud on the inside.
By showing the internal structure of the phone, colourful light animations are able to bring engineered forms to life.
By showing the internal structure of the phone, colourful light animations are able to bring engineered forms to life.
Colour with purpose.
Each colour throughout the film is drawn from one of six handset material finishes.
Each colour throughout the film is drawn from one of six handset material finishes.
Irredescant materials.
Unique shaders were built within Redshift and Cinema4D to create a changing haze-like material that behaved as realistically as possible.
Unique shaders were built within Redshift and Cinema4D to create a changing haze-like material that behaved as realistically as possible.
Form and function.
Different angles and framing of the handset tries to mystify, tease and provoke curiosity, balanced on the edge of reveal and abstraction.
Different angles and framing of the handset tries to mystify, tease and provoke curiosity, balanced on the edge of reveal and abstraction.
Credits — Made with Builders Club
Creative Director
Antar Walker
CG Design & Animation
Builders Club
Georg Fasswald
Edvin Cindrak
Remo Gambacciani
Post Production
Black Kite
Antar Walker
CG Design & Animation
Builders Club
Georg Fasswald
Edvin Cindrak
Remo Gambacciani
Post Production
Black Kite
Exectutive Producers
Sophie Gunn & Svet Lapcheva
Client
Samsung
Agency
Hypebeast
Audio
Chris Banks
Sophie Gunn & Svet Lapcheva
Client
Samsung
Agency
Hypebeast
Audio
Chris Banks
All content — Copyright Antar Walker 2022©